Blue de Gênes is a denim label from Denmark which takes their inspiration from the origin of jeans. That’s also how they came up with their strong name, Blue de Gênes. Their name refers to the time that harbor workers in Genoa, Italy, used to wear clothes made of the fabric Geanes fustian. This fabric was dyed in indigo, very strong and perfect for work pants. This fabric was exported to other countries, and eventually known as the Blue from Genoa, or in French “Bleu de Gênes”. English adaptation of the expression then became “Blue Jeans”.

The jeans of the Scandinavian brand are the basis of Blue de Gênes. All their jeans are made in Italy, meaning the entire process from stitching to washing. The jeans all have branded vintage buttons and rivets. The back pockets are made with extra covered rivets, which promises a strong hold. Their shirts are inspired by old worker shirts. Shirts have the characteristic Blue de Gênes branded real corozo hard nut buttons. The shirts are made in natural materials using cotton, hemp, linen and wool. Some fabrics are made on old selvedge looms and feature the characteristic red selvedge line. Most fabrics are from Italy and Japan.