KINGS & QUEENS

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A seemingly unremarkable bench—once graced by the backsides of Miley Cyrus and Josh Homme—Japanese denim by Momotaro Jeans, and a founder-storyteller with a deep love for heritage and quality might well form the blueprint for the future of retail.

“What at first glance might appear to be a classic denim store turns out to be part museum, part thoroughly modern retail space—equally appealing to dedicated collectors and the likes of Josh Homme.”Kings & Queens shows what modern retail can look like at its best: deep product knowledge, one-on-one service from the buyer-founder himself, and a clear focus on brick-and-mortar—without losing sight of online.Hans embodies his shop. He looks the part, but more importantly, he lives it.

“Over the years, that interest in quality and heritage has only grown,” he says. “I’m a storyteller. The history behind certain fabrics or techniques sometimes goes back hundreds of years—and researching that, then translating it for my customers, is something I genuinely love doing.”With one of the largest collections of Red Wing in Belgium and a strong focus on Japanese denim, he occupies a distinct place in the retail landscape. Those in the know will immediately recognise the carefully curated selection of Momotaro Jeans—a global benchmark for true denim aficionados.

“I think that aside from Frans Boone in Knokke-Heist, there are very few places with such a large Japanese denim selection. In the U.S., the rivet pants were introduced in 1873 by Levi Strauss—a work pant made from denim with metal rivets at the points that tended to tear. Denim, or jeans, is a fabric in twill weave that was actually invented in Europe. There’s so much—really so much—to tell about denim: the weaving, the dyes, the cotton used, and so on. I’d be happy to tell you more over the counter.

Japanese manufacturers have preserved, and maybe even refined, that authentic way of weaving, while the American industry has largely given in to mass production and more commercial fabrics—far removed from the original 5-pocket denim concept. So yes, if you’re looking for high-quality pants, they usually come from Japan (or European brands that work with Japanese fabrics) or from a weaving mill in Italy, like Candiani.”

“I love small, original brands. Brands with passion, brands I can work and communicate with, brands that take pride in their product—just as I take pride in our shop. Of course, some brands fit me better than others. Right now I wear a lot of The Flathead 1996, but I like to combine it with, for example, the M1951 Field Jacket from Pike Brothers… The Nashville jeans from Edwin I’ve been wearing for 20 years, and they remain one of my favorite denim pants.”

'That hunt for heritage and quality is pulling in a younger crowd too. Our core is still 35+, but lately, I’m seeing a younger generation discover and appreciate Japanese denim. The vintage hype leads them straight to us. They’re looking for those original, fresh pieces so they can start their own story with a favorite pair of jeans, a jacket, or boots.'

Celebs also find their way to this denim mecca in the Sint-Jorispoort—“we work with production houses often, so plenty of actors find us.” When Miley Cyrus—"right in her Wrecking Ball era"—was sitting on the bench out front a few years back, Hans didn’t even recognize her. “Not really my scene,” he laughs.

Her band did the introductions, and the next night he and his wife were front row at the show. “Antwerp is a fashion hub with plenty of tourists, but we’re backed by a loyal following across Belgium. Almost a group of friends who drop by to share travel stories or show off their latest kit.” Many stories have been shared on that same bench where Cyrus parked her backside. These insiders find Kings & Queens through word of mouth ("crucial"), social media, and the webshop. “At trade shows in Berlin or Paris, I connect with as many international bloggers as possible. And the brand events we host bring in a lot of heat too.

”When Josh Homme from Queens of the Stone Age landed in Antwerp without his luggage, he hit up Bollen for new outfits. “A total rush,” he says. “I’ve been a fan for years, so that was the ultimate."

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Three of Hans' favourites in the collection. Take note.